GoPro
Full Redesign
UX/UI Design
Design Systems
User Testing
Content Strategy
GoPro has been revolutionizing action cameras since its founding in 2002. The project overhauled their design system and refreshed their digital platform, while maintaining the brand's focus on durability and portability. This update kept GoPro's sleek profile, allowing spectacular footage of extreme sports and adventures to remain at the forefront of their user experience.
A robust and intuitive navigation system helps users easily find the perfect camera or accessory for their needs, while the homepage showcases breathtaking user-generated content, inspiring visitors to explore GoPro's product range.
Beyond purchasing equipment, customers can visit GoPro.com for an extensive library of tutorials and creative ideas. This section, built on a custom content management system, features user ratings, commenting capabilities, and seamless integration with the shop, allowing visitors to add featured gear directly to their cart from within tutorial pages.
