Prior
Full Redesign
UX/UI Design
Design Systems
User Testing
Content Strategy
Prior, an exclusive membership-based travel platform, crafts extraordinary journeys and cultural experiences for discerning travelers. The project encompassed a complete website transformation following their brand evolution, elevating their digital presence to match their bespoke service offering. This redesign refined their online platform while highlighting Prior's curated experiences and maintaining the sophistication their members expect..
The site makes it easy for members to find their next perfect trip through a clean, simple navigation - exactly what you'd expect from a high-end travel experience. We designed the homepage to feel like you're flipping through a gorgeous travel magazine, with photos that actually make you want to pack your bags.
The heart of the site is this really rich editorial section we built - think insider city guides and stories that dig deep into local culture. Members get a sleek dashboard where they can plan trips, grab a spot at exclusive events, and chat directly with Prior's team. And since we didn't want to break the flow, you can book any experience right from whatever story inspired you, without jumping through hoops.
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